In today’s networked environment, business frameworks change so frequently that management has a difficult time determining which models to deploy and which to avoid. In addition, business processes, transaction types, participants, internal and external influences need to be combined to create models that can be deployed, managed, and evolved over time. In general, business framework is created by effective leaders of the enterprise as it provides a guideline in which people and business partners can work efficiently and effectively, both individually and collectively, and succeed for mutual benefits. Consequently, a scope, strategies and policies are comprised in a business framework.
There is no denying that photography and videography market are highly lucrative business for small and medium business. In order to provide certain business improvement, some business models and strategies are considered into business framework. For example, by adopting Web 2.0 to the proposed website, a collaborative and digital business environment can be established. Therefore, certain social networking rules and regulations should be considered into business framework. In other words, the re-planned business framework is intended to help its employees to have a better understanding of business models and implement social media strategies on its website.
Business to customer (B2C) model for e-commerce
With B2C e-commerce, most of the people think of Amazon, the online bookseller that launched its website in 1995. But through years B2C has grown to include various services such as online banking, travel services, online auctions, health information and much more. With the rapid and dramatic development of Internet technologies and expanding array of dynamic and innovative web-based applications has been developed and deployed by organizations in the marketplace to create value for customers (Wei & Lai, 2006). The web 2.0 tools such as forum, chat room, blogs, calendar bookings, photo and video gallery will empower its customers. In order to accrue more customer value, many businesses design websites providing views and interactions with their customers in order to foster ongoing relationships. In addition, some external social networking applications’ plug-in such as Facebook, Twitter and Vimeo are added on commercial websites. Recently, a kind of mobile based site is becoming increasingly prevalent for business to customer model. The reason is that almost everyone has a smart phone. People can access the Internet anywhere and anytime. Specifically, it provides a novel platform for customers to access information, products and services.
Advantages of B2C E-commerce
Implementing B2C E-commerce solutions to your business has many benefits from both customers’ and businesses’ point of view. From the customer’s point of view, advantages of B2C e-commerce are:
- Customers can easily access products and services from their home or other remote locations.
- There is high possibility of customers finding lower cost goods and services online.
- Customers can choose from a wide variety of goods and services and select the best one.
From business’s point of view, B2C e-commerce has following advantages:
- Lower transaction costs are associated with sales.
- B2C e-commerce allows businesses to access global markets and hence to target more potential customers.
- As no intermediate source is involved, businesses can offer their products and services at lower costs.
- Changes to price tags can be done easily and more instantaneously.
It can be concluded that various companies and ventures that have utilised B2C e-commerce strategies have proved that online presence and operations are very effective and beneficial. Those planning to start up a small-scaled or home-based business can surely consider using B2C e-commerce for their business. B2C e-commerce provides various businesses with the best and most effective options to help promote, advertise, market and operate startup.
- Wei, C. P., & Lai, H. (2006). Web-enabled business and customer value. Electronic Commerce Research and Applications, 5, 259-260.
- B2C solutions. (2011). Maybray Digital.