Enterprise collaboration

29 Sep

Social networking and collaborative applications are pushing the business world into Enterprise 2.0. Business computing has entered a new phase: Enterprise 2.0, in which social networking and collaboration are becoming an intrinsic part of end-user computing. Driving this trend is the increasingly pervasive and routine use of social networking and collaborative tools such as wikis, blogs, micro blogs, RSS, in end users’ day-to-day work and in business applications (WHITEPAPER Enterprise Collaboration 2010).

Many social networking applications were created and adopted by various enterprises. For example, blogging went mainstream when global companies such as Google and AOL bought or set up their own blogging applications. To help ensure success, Microsoft hired blogger Robert Scoble from NEC to be its “technical evangelist.” (KPMG International. 2007) There is a picture showing that different types of web 2.0 applications are used in enterprises.


Wikipedia, an online encyclopedia, popularized the phenomenon of user-generated knowledge. Today, companies are examining whether wikis can be used to help foster collaboration on business projects. Nokia hosts a number of wikis, some of which are used internally to coordinate technology investment research. And Forum Nokia Wiki provides a place where issues around Nokia’s phones and software are debated.

Disney’s site is a wiki that contains features aimed at parents that will aggregate links to other parenting sites as well as offer tips.

Somewhat surprisingly, it is an investment bank—not the most natural adopter of social technology—that operates the largest corporate wiki. BusinessWeek reports that more than 50 percent of all employees at Dresdner Kleinwort participate, fueling collaboration and communication to ensure that all team members are “on the same page” in terms of project management and calendars. This may seem like a simple application, but the investment bank has found it to be a powerful efficiency tool.

RSS Technology

RSS feeds were designed to publish frequently updated Web content (Wikipedia 2010). They are now widely used by media companies—from Techworld, a British magazine, to The Wall Street Journal—to enable subscribers to view breaking news. They also help the media companies to track their customers’ interests closely and to tailor advertising accordingly.


 Tagging is the use of keywords to track content on Web sites. It was first employed on nonbusiness sites such as two that were acquired by Yahoo!: Del.ici.ous, a social bookmarking site where users can share links, and Flickr, a photo-sharing site. Commentator David Weinberger, an academic, blogger, and writer on Web 2.0 issues and a fellow at Harvard’s Beckman Center, recommends that companies use tagging as a means of leveraging hundreds of strangers as researchers.

In brief, Social networking and collaborative applications offers tremendous opportunities for businesses to realize creative ideas and boost productivity and competitiveness. Achieving it, however, requires companies to adopt a different approach to collaboration.




Posted by on September 29, 2010 in Enterprise 2.0, Weekly Post


6 responses to “Enterprise collaboration

  1. Jenny

    September 30, 2010 at 1:05 pm

    I’d not thought much about tagging with respect to Enterprise 2.0, though I suppose it’s quite important in that area. After all, what’s the point of acquiring such vast amounts of user-contributed content if you can’t find the particular part of it that you’re looking for? I think your example of Flickr is an interesting one because part of the user-contributed content IS the tags. Do you do much tagging yourself?

    • bianyang

      October 1, 2010 at 3:07 pm

      I think that tagging creates a new way for interaction and collaboration among web-based applications. Within enterprises or organizations, tagging can track similar contents by using keywords.
      Thanks for commenting.

  2. xin

    October 4, 2010 at 11:47 am

    I have read your former article – web 2.0 and enterprise. This one reported another relation between network and enterprise. It is good for understanding

    • bianyang

      October 4, 2010 at 2:26 pm

      Correct point, Xin.
      Social networking and collaborative applications are pushing the business world into enterprises or organizations. Also, it provides tremendous opportunities for businesses to realize creative ideas and boost productivity and competitiveness. That is what I want to explore within this post.
      Thanks for commenting.

  3. Gray

    October 5, 2010 at 12:32 pm

    I suppose that social networking and collaborative applications are not only pushing the business world to a higher level, but changing the intrinsic part of business behaviour. By the way, This article is quite comprehensive and straight forward. Good one.

    • bianyang

      October 6, 2010 at 5:17 am

      Great point, Gray.
      Enterprise collaboration applications really create and provide a massive benefits to enterprise. Definitely, they also affect on ways in which enterprises manage their business with reference to collaboration, interaction and sharing.
      Thanks for commenting.


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